How Long to Make Your Hiring Manager Recruiting Video

Creating a Jobz profile is a great way for hiring managers to connect with potential candidates, but finding the right video length is crucial. Here at Jobz, we’ve seen a lot of hiring manager videos and the best ones all share similar characteristics in how long they take to tell their story. Let’s explore how long your recruitment video should be and why it's essential to strike the right balance between information and engagement.

The Ideal Length: 2 Minutes

The ideal length for a hiring manager recruitment video is about 2 minutes. This duration provides enough time to convey essential information while keeping the viewer engaged.

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Why 2 Minutes?

1. Engagement: A concise video captures the viewer's attention. In a fast-paced digital world, longer videos risk losing the audience's interest.

2. Clarity: Shorter videos encourage you to focus on key points and present a clear message. Candidates appreciate concise, to-the-point information.

3. Time-Efficient: Candidates may view multiple recruitment videos in one sitting. A shorter video allows them to explore your opportunity fully with the time they have allotted to their viewing.

4. Retention: Studies show that viewers tend to remember more information from shorter videos. Keeping it brief increases the chances of your message sticking with candidates.

Ultimately, it is up to you how to strike the right balance! But over time, we’ve seen the most successful videos come in around two minutes long. Telling a great story, using Jobz, and providing good information in a two minute video is a powerful tool in the recruitment process.